Technological innovation has become the core driving force for the industry's development. Chinese tire manufacturers have achieved a historic breakthrough, with technologies such as liquid gold and AI intelligent manufacturing breaking the technological monopoly of foreign brands. Sailun Group's globally pioneering liquid phase mixing technology, known as "liquid gold", has solved the century-old "devil's triangle" problem of tires, simultaneously improving rolling resistance, wear resistance and wet braking performance. Meanwhile, foreign brands are also accelerating technological iteration: Michelin's Milaw lunar airless wheel won the "Concept of the Year" award, showcasing technological breakthroughs in extreme environment applications.
Sustainability has become an inevitable trend in the industry's development. Continental has fully phased out coal and heavy fuel oil in global tire production, switching to renewable energy sources such as biomass and biogas to reduce carbon emissions. Firestone Racing has introduced ENLITEN technology into race tires, incorporating renewable soybean oil and recycled materials to achieve resource recycling. Globally, the recycling rate of waste tires continues to rise, and bio-based materials such as dandelion rubber are gradually being applied, promoting the industry's low-carbon transformation.
The rise of new energy vehicles has driven the upgrading of tire products. Unlike traditional fuel vehicle tires, new energy vehicle tires need to meet the requirements of high load, low rolling resistance and low noise. Chinese and foreign manufacturers have launched special tires for new energy vehicles, which can increase the cruising range by 5% - 8% and extend the service life to 60,000 - 100,000 kilometers. The market demand for new energy vehicle tires is growing at an annual rate of more than 15%, becoming a new growth point of the industry.
In terms of market pattern, the global tire market is expected to reach 375 billion US dollars by 2032, with a CAGR of 5.1%. Chinese tire brands have gradually moved towards the high-end market, with performance comparable to international brands but at a more favorable price. The global market share of Chinese tires is expected to exceed 55% in the next few years, and the industry concentration is continuously improving.
In conclusion, the tire industry in 2026 is moving towards intelligence, greenization and high-endization. Technological innovation, sustainable development and adaptation to the new energy era will be the key directions for the industry's development in the future.





